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Creating and Retaining Loyal Customers
Assess Your
Business and/or Professional Organization Regarding Inherent
Customer Servicing Systems - Take this short inventory to
ascertain what systems or policies are in place to help your
company give excellent customer servicing.
Answer with as much detail as needed.
What systems are in place
to:
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ASSESS present and
future customers’ needs
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RECEIVE pertinent
information from customers
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PROVIDE pertinent
information about your company, changes in products or
services, personnel changes, etc.
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IDENTIFY and SOLVE
problems
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PROVIDE unexpected
services for customers
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HOLD STAFF MEETINGS to
discuss customers’
needs, concerns, requests, changes, interactions
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FOLLOW THROUGH with
customers’ requests,
problems, purchases, suggestions, etc.
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ASK customers what
they expect from you and/or
your company
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TRAIN all employees
and managers on how to show
value and appreciation to customers and avoid becoming
complacent about servicing potential and existing
customers
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TRAIN all employees
and managers on how to
maintain their professional composure and objectivity
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TRAIN all employees
and managers on how to
recognize and interact effectively with difficult
customers
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FOLLOW UP with
customers to see how your
company is measuring up to their expectations
If you were (or are) in a
position to make recommendations on how to move your
company to its next level as a provider of excellent
customer servicing, what would you recommend? |
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